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Did you know nearly 76% of businesses say supply chain disruptions have significantly impacted their bottom line? Whether you're shipping textiles to Europe or importing raw materials from China, every step in your supply chain affects your costs, delivery speed, and customer satisfaction.

For Indian importers and exporters, supply chain performance isn't just about moving goods—it's about doing it efficiently, cost-effectively, and on time. With complex regulations, fluctuating freight costs, and supplier uncertainties, tracking the right supply chain performance metrics can mean the difference between profitable shipments and unexpected losses.

This blog will break down the most important supply chain performance metrics, explain how to track them, and share practical strategies for improving overall operations.

What Are Supply Chain Metrics and Why Do They Matter?

Every shipment, order, and supplier interaction generates data. However, not all data is useful. Supply chain metrics help businesses track what truly matters—efficiency, cost, and accuracy.

More Than Just Delivery: Why Supply Chain Performance Matters

For Indian importers and exporters, supply chain performance isn't just about delivering goods. It's about:

  • Reducing delays in customs and logistics
  • Lowering transportation costs while maintaining quality
  • Keeping inventory levels balanced—neither too much nor too little
  • Meeting customer expectations with on-time, error-free deliveries

Without tracking the right metrics, businesses often rely on guesswork, which can lead to stock shortages, excess inventory, or missed delivery deadlines. Focusing on key performance indicators (KPIs) allows you to make data-driven decisions that reduce waste, improve efficiency, and boost profitability.

Now that we understand supply chain metrics, let's examine the most important ones to track.

Also Read: What is Supply Chain Management and Its Importance

Key Supply Chain Performance Metrics to Track

Tracking the right metrics can make or break your supply chain performance. Here are the top metrics that every Indian importer and exporter should focus on—and how to measure them effectively.

  1. Inventory Turnover

Inventory turnover measures how quickly your business sells and replaces inventory over a period. The higher the turnover, the better your inventory is being managed.

How to Track Inventory Turnover:

Use your ERP or Warehouse Management System (WMS) to calculate this. Simply divide the cost of goods sold (COGS) by the average inventory for the period. A high turnover ratio indicates efficient inventory management and low holding costs, while a low ratio suggests excess inventory or slow-moving products.

  1. Inventory Accuracy

Inventory accuracy is about ensuring that your recorded stock matches the actual inventory. Discrepancies can cause overstocking, stockouts, and errors in order fulfillment.

How to Track Inventory Accuracy:

Regular cycle counts or annual physical inventories help keep stock levels accurate. Use barcode scanning or RFID tags to track inventory in real-time. Your WMS can also provide automated updates, reducing human error and improving overall accuracy.

  1. Order Fill Rate

Order fill rate tracks the percentage of customer orders that are completed using available stock without any delays or the need for backorders. A high fill rate improves customer satisfaction and reduces shipping costs.

How to Track Order Fill Rate:

To calculate, divide the number of complete orders shipped on the first attempt by the total number of orders received. This metric gives you insight into your ability to meet customer demand without stockouts.

  1. Perfect Order Rate

The perfect order rate tracks the percentage of orders that are delivered on time, complete, and in perfect condition—without any issues. This metric is a good indicator of your overall supply chain performance.

How to Track Perfect Order Rate:

Monitor orders across multiple systems: logistics, warehousing, and customer feedback. Software solutions, such as TMS and CRM systems, can track whether an order was fulfilled with no errors, arrived on time, and meet customer expectations.

  1. On-Time Delivery (OTD)

On-time delivery tracks the percentage of orders that reach customers by the promised delivery date. Timely deliveries are essential for customer loyalty and retention.

How to Track OTD:

Track delivery dates using logistics software and compare them with the promised dates. By setting up alerts and automated scheduling tools, you can ensure that deliveries are met and any delays are flagged early.

  1. Order Cycle Time

Order cycle time is the total duration from when a customer places an order to when it is finally delivered to them. Shorter cycle times mean faster delivery and improved customer satisfaction.

How to Track Order Cycle Time:

To track and measure the total time taken for each order from placement to delivery. Use a Time & Motion study or track through an automated Order Management System (OMS) that logs each stage of the process. The goal is to minimize cycle time without compromising accuracy.

  1. Cash-to-Cash Cycle Time

Cash-to-cash cycle time tracks the amount of time it takes for a business to turn its inventory investment into actual cash from sales. Shortening this cycle helps improve cash flow.

How to Track Cash-to-Cash Cycle Time:

Calculate this by subtracting the time it takes to pay suppliers from the time it takes to collect payments from customers. Your accounting and finance team can calculate this based on your Accounts Payable and Accounts Receivable data.

  1. Freight Cost per Unit Shipped

Freight cost per unit shipped measures how much you're spending on shipping each product. This metric helps optimize shipping strategies and lower logistics costs.

How to Track Freight Cost per Unit Shipped:

Divide total freight costs by the number of units shipped. Use your Transportation Management System (TMS) to track both the cost and the number of units shipped and look for trends over time. High shipping costs can indicate inefficiencies in route planning or packaging.

  1. Supplier On-Time Delivery

Supplier on-time delivery tracks how often suppliers deliver materials or goods on the agreed-upon date. Timely deliveries are crucial for maintaining production schedules and customer fulfillment.

How to Track Supplier On-Time Delivery:

Monitor each supplier's delivery history using supplier scorecards or a Supplier Relationship Management (SRM) system. Keep a record of their delivery dates and the reasons for any delays to identify recurring issues and work on solutions.

  1.  Rate of Return

The rate of return measures the percentage of products returned by customers, often due to defects or dissatisfaction. High return rates can indicate issues with the product quality or fulfillment errors.

How to Track Rate of Return:

Track returns through your CRM system and categorize reasons for returns (e.g., damaged goods, wrong size, poor quality). Use data analysis to identify trends and resolve recurring issues to reduce return rates over time.

Tracking metrics is only half the battle. The real work begins when you apply strategies to improve those numbers.

Also Read: Supply Chain Assessment Tool

Strategies to Improve Supply Chain Performance

To truly improve your operations and increase efficiency, you need to implement effective strategies based on the data you collect. Here are some actionable approaches to help improve your supply chain performance:

  1. Strengthen Supplier Relationships: Build strong partnerships with reliable suppliers who deliver on time and maintain quality. Regular communication helps prevent delays and supply issues.
  2. Adopt Technology for Visibility: Use ERP systems, TMS, and WMS to improve visibility into every stage of your supply chain. Real-time data helps you make quick, informed decisions when it matters most.
  3. Optimize Inventory Management: Regularly review your inventory to prevent overstocking or stockouts. Implement just-in-time (JIT) inventory practices to keep costs down and improve turnover.
  4. Invest in Data Analytics: Use data-driven tools to forecast demand, identify inefficiencies, and optimize your supply chain. Predictive analytics allows you to anticipate potential disruptions before they happen.
  5. Improve Packaging and Logistics: Work on reducing shipping costs by optimizing packaging and finding the most cost-effective shipping routes. Partner with reliable carriers to ensure timely deliveries.

These strategies will lay the foundation, but to truly boost your supply chain, Pazago can help you achieve optimal results.

Also Read: Supply Chain Management Dashboard Solutions

How Pazago Improves Supply Chain Performance

Pazago offers a range of features designed to simplify and enhance your supply chain, making it easier to monitor and improve essential performance metrics.

  • Centralized Document Management: Pazago consolidates all your essential export documents—like invoices and certificates of origin—into one platform, allowing quick access and hassle-free management. This reduces errors and ensures compliance.
  • Reliable Cross-Border Shipping: Pazago optimizes shipping routes for affordable and dependable cross-border logistics, minimizing delays and improving on-time delivery metrics.
  • Real-Time Shipment Tracking: With real-time tracking, you can monitor shipments throughout their journey, receiving updates on potential delays or issues that could impact on-time delivery or cause additional charges.
  • Built-In Quality Inspections: Pazago ensures your goods meet quality and safety requirements before they reach the port, reducing return rates and minimizing the risk of customs-related delays.
  • Smart Financial Solutions: Pazago simplifies payments, currency conversions, and financing, making export transactions faster and smoother. This helps improve cash flow and reduce transaction delays.

By using these features, you can improve efficiency, reduce costs, and boost your supply chain performance.

Conclusion

Tracking and measuring supply chain performance metrics is crucial for the success of any importer or exporter, especially in a complex market like India. By focusing on key metrics such as inventory turnover, order fill rate, and on-time delivery, businesses can optimize their operations, reduce costs, and improve customer satisfaction. Tools like 

Pazago can significantly enhance these efforts by offering real-time tracking, centralized document management, and optimized shipping solutions, all of which contribute to smoother, more efficient supply chain processes.

Ready to take control of your supply chain performance? Discover how Pazago can simplify your cross-border shipping and boost your efficiency today, book a demo now!

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