As an exporter, you've likely dealt with the frustration of shipping delays and unclear statuses. When your goods leave the warehouse, but delivery is delayed, it's stressful for both you and your customers. The constant uncertainty about delivery times can cause confusion and disrupt your operations.
According to Global Manufacturing PMI, compiled by S&P Global Market Intelligence, shipping delays have been growing. Last year, the number of manufacturers reporting a decline in export orders due to shipping issues was nearly 5 times the long-term average. This trend has made shipping reliability even more crucial for exporters.
In this blog, we'll explore what is shipped, the key differences between “shipping” and “delivery” statuses, why understanding these terms is critical for you as an exporter, and how it can help reduce confusion for both you and your buyers.

The term “shipped” refers to when an order has left your warehouse or dispatch center. However, it doesn't mean the product has reached the buyer's doorstep just yet. For many exporters, confusion arises when customers assume that once the product is marked as “shipped,” it's almost delivered.
For example, if you're exporting goods from Pune to London, the moment the goods leave your warehouse in Pune and are en route to JNPT (Jawaharlal Nehru Port Trust), they are marked as "shipped." At this stage, they may still be in transit within India, awaiting clearance or shipment.
Understanding the precise meaning of “shipped” can help you better manage both your internal processes and customer expectations. It's essential to set realistic delivery windows to avoid disappointing buyers when their orders don't arrive on time, despite being marked as “shipped.”
Now that we’ve established what is shipped, it’s time to address a common misunderstanding. Many exporters and customers confuse this term with delivery, which causes frustration when timelines are not met.
Also Read: Understanding Delivery Order in Shipping Terms
It's crucial to understand that “shipping” and “delivery” are two distinct stages in the export process. Shipping refers to the moment goods leave your warehouse or facility, while delivery means the goods finally reach your buyer's location. Misunderstanding these stages can lead to frustration and confusion for both you and your customers.
Going back to our example, “shipped” was when the goods left your warehouse in Pune and headed to JNPT. Once the goods clear customs and reach the importer’s location in London, they are marked as "delivered." This stage signifies that the goods have arrived at their final destination and are received by the buyer.
The gap between shipping and delivery can be significant, particularly when goods must pass through customs or encounter other delays in transit. As an exporter, it's essential to set clear expectations with your buyers about the difference between these two terms. Just because an order is shipped, it doesn't mean the customer will receive it soon after.
With a clear distinction between shipping and delivery, it's easier to understand the various steps involved. Let's take a closer look at common shipping statuses and their impact on the overall process.
Also Read: Understanding Proof of Delivery: A Guide for Businesses and Consumers

When you manage shipments, it's essential to understand the various shipping statuses you will encounter. These statuses provide insight into where the goods are in the journey from your warehouse to your buyer's location. Understanding these terms helps set clear expectations and prevent misunderstandings.
Below are the most common shipping statuses you will likely see and what they mean for your export process:
With the shipping statuses in mind, it's essential to understand the timeline between the shipping and delivery dates. These dates are often misunderstood, but knowing the difference can help you avoid confusion with your customers.
Also Read: International Freight Shipping: Definition And Key Stages
As an exporter, it's essential to understand the difference between shipping and delivery dates. These two dates serve different purposes in the shipping process and can impact both your planning and customer expectations. The shipping date refers to when your goods leave your warehouse, while the delivery date is when the goods actually reach the buyer.
For example, if your shipment is dispatched from your warehouse in Pune on January 10th, this is the “shipping date”. On the other hand, if the goods are received by the buyer in London on January 20th, this would be the “delivery date”.
Confusion between these dates can lead to misunderstandings with buyers, mainly when delays occur. To better manage this, it's helpful to clearly distinguish between these two dates.
Below is a table showing the key differences between shipping and delivery dates, and how they impact your export process:
Now that we’ve outlined the key differences between the shipping and delivery dates, it’s essential to understand what factors can influence these timelines. Various elements can either shorten or extend the process, and knowing these can help you avoid delays.
Also Read: Standard Shipping vs Express Shipping: A Simple Guide

Several factors can affect both the shipping and delivery timelines for your export goods. Understanding these factors helps you better manage expectations and avoid unexpected delays. These factors can change depending on the type of goods being shipped, the country it's going to, and the method of transport used.
Below are the key factors that influence shipping and delivery times for exporters:
Now that we've discussed the various factors that affect shipping and delivery, it's essential to turn our attention to how you communicate these variables to your customers.
Also Read: Understanding Last Mile Delivery in Logistics
Clear communication with your customers about the difference between shipping and delivery can prevent confusion and frustration. By setting accurate expectations upfront, you can maintain trust and ensure smoother transactions. Properly explaining these terms also helps manage customer satisfaction, especially when delays are inevitable.
Here are some key strategies to enhance communication with your customers:
Clear communication can significantly reduce confusion and improve customer satisfaction. To make this easier, platforms like Pazago offer solutions to help manage these expectations more effectively.
Also Read: Understanding Last Mile Delivery in Logistics

Using a reliable platform like Pazago can simplify the complexities of managing shipments and ensuring timely deliveries. With Pazago, exporters can stay on top of their shipments, streamline processes, and reduce the potential for delays. The platform is designed to provide clarity on the shipping and delivery journey, which helps you and your customers manage expectations more effectively.
Here's how Pazago can assist in making your shipping process smoother:
With Pazago's support, you can ensure smoother shipments, more transparent communication, and better management of both shipping and delivery timelines.
Understanding what is shipped and how it differs from “delivered” is crucial for exporters like you who need to manage both logistics and customer expectations. Clear communication of shipping statuses can help reduce confusion, improve customer satisfaction, and ensure smoother operations. By effectively managing your shipping and delivery timelines, you can prevent the common errors that cause delays and disappoint customers.
If you're looking for a reliable solution to simplify your shipping process and manage your export logistics more effectively, Pazago can help. With tools that provide real-time tracking, document management, and easy communication with freight forwarders and customs agents, Pazago ensures that your shipments are handled efficiently from start to finish.
Book a demo today to see how Pazago can help you improve your shipping and delivery process, reduce delays, and keep your customers happy.
Once your shipment is marked as "shipped," you can track its progress using the tracking number provided by your carrier. Most carriers offer real-time updates on the location and status of your goods.
Delays can happen due to factors like weather, customs clearance, or transport issues. It’s essential to stay in contact with your shipping provider for updates and to inform your customer of any potential delays.
Changing the delivery address after dispatch can be complicated and may result in additional charges. Contact your carrier immediately to inquire if this is possible and to understand any potential costs or delays.
Proper documentation and compliance with the destination country’s regulations are key. Ensure all required forms, invoices, and certificates are accurate and submitted in advance to avoid customs delays.
If a customer hasn’t received their package on time, check the shipment’s tracking information for updates. If there’s no information, contact your carrier for clarification, and keep your customer informed about the status.